How to sell via bol.com
22 million items.... This is the size of the assortment of bol. An enormous range, which sellers just have to try to fall into.
How to sell via bol.com
22 million items.... This is the size of the assortment of bol. An enormous range, which sellers just have to try to fall into. To boost sales through bol, you should not only offer your products, but also boost the visibility of your products. In order to outsmart the competition, you will find some advice in this article, including how to deal with sponsored products on bol.
Which products do I select?
By choosing the right articles, partners can offer the most unique and relevant product selection on this sales channel. Since bol is also dependent on you as a partner, this platform has created several spots. These spots can be divided into white spots and grey spots.
1. White spots
White spots are articles with a high search volume, but which are not yet available on bol. The advantage of offering such products is that you create a first mover advantage. This not only gives a boost to your brand awareness, but also ensures that these articles win the buying block.
2. Grey spots
Grey spots are products with a high search volume, but where the price of the products is above the relevant market price. As a partner, you can therefore offer the product more cheaply, with the result that these products win the buying block. This is guaranteed to increase sales via bol.
Tip: Do you have these products in your webshop? Then you can place these products via Bolfeed directly on bol.com.
Organic traffic on globe
Now that the right products have been chosen, it is important to increase the visibility of the product selection. Ultimately, greater visibility stimulates sales via bol. We would like to explain how the visibility is increased:
1. Optimising the product data:
You can only sell products on bol if the products have been declared "ready to sell". Making a product ''ready for sale'' is done by adding basic content to the product information in bol. By providing the correct product information, you can also increase the findability and also the conversions per item.
2. Optimisation of product titles:
Another way to improve findability is to optimise product titles. For example, it is important that the distinctive features of the article are mentioned in the title. This means that the product title has to comply with the guidelines of bol.
Advertise on bol.com
Boosting organic search traffic is a very useful process and will pay off in the medium term. On the other hand, it is also possible to boost the visibility of the products and the sales via bol in the short term. This can be done through advertising via bol. In concrete terms, this means that the advertised products appear on three advertising spaces within bol.
Tip: The advantage of advertising through bol is that the organic ranking also benefits from Sponsored Products. This means that when the advertisement stops, these articles will have increased in organic findability compared to the period before the advertisement.
How can I advertise on bol?
To determine what the net profit of the campaign should be, you first set a target per product or product group. Then you set the Advertising Cost of Sale (ACoS). This means that you specify the maximum cost percentage for the campaign. Before the advertisements go live, there are a few more factors to take into account:
1. Winning the buying block.
The article you want to advertise must win 100% of the buying block. This is possible if, for example, you are the unique provider of the product and/or brand. The video below explains where to find the information about the buying block at product level.
2. Full product content
The product information should be as complete as possible. This information can be adjusted within your seller account.
To advertise on bol, you use Sponsored Products. Bol has adopted the Sponsored Products principle from Amazon. Advertising articles is frequently used within this sales channel and is a great success. Nowadays, more and more of Bol's partners are also using Sponsored Products. This subsequently leads to many sales via bol. This applies for example to Thuiswerkstoelen.nl. Because of the work of our Marketplace Specialists, 50% of its turnover came from Sponsored Products within 14 days!
Are you, just like Thuiswerkstoelen.nl, looking for a boost in your turnover? Sign up, and Bolfeed will take care of the rest!
Frequently asked questions
Can I try it for free?
Yes, you can try the Standard account of Bolfeed free of charge for 30 days. The set-up is free and without obligation.
How do I pay?
You pay via iDEAL when you register, then via direct debit on the renewal date. You will receive a VAT invoice.
Am I stuck with a contract?
We don't like that, you can switch to another account type or stop at any time. There is no notice period.